KW-04-2023: „Kanadisches Marketing“ – The Art Of Canadian (Leonard Cohen-)Marketing“ –

Not everybody really knows Leonard Cohen

A new voice for a new age of Canadian marketing

January 19, 2023 by David Brown

https://the-message.ca/2023/01/19/not-everybody-really-knows-leonard-cohen/?fbclid=IwAR19Gf0sgnnDbBjMPLmyHEoX4yD6PThvcSJKCUlt0gib9k7MeUDEw2N5kAw

Who: The Art Gallery of Ontario, with Angry Butterfly for creative and strategy, Stryker Media Group for media.

What: “Leonard Cohen: Everybody Knows,” a campaign promoting the AGO exhibition dedicated to all elements of the iconic Canadian artist’s creative life.

When & Where: The campaign is rolling out now around the greater Toronto area, running until the end of April. Media includes TSAs, wild postings, digital and social media, projections, subway ads, email, and a Union Station takeover.